Unless you have been living under a rock, I’m sure you’re well aware of all the buzz surrounding the Royal Wedding, which is quickly approaching this Friday, April 29.
Certainly, we’ve been inundated with headlines about the Big Day. But even so, I was somewhat surprised to learn that when it comes to news coverage about the Royal nuptials, US media outlets have actually out-published the Brits.
According to the latest research from The Nielsen Company, which analyzed online buzz in the US, United Kingdom and Australia following the announcement of the engagement of Prince William and Kate Middleton in November 2010, Americans are receiving the highest share of news coverage by traditional news sources.
(In this study “traditional news sources” include posts/updates from the online counterparts of print and broadcast news outlets, online news publishers, industry publications, and wire services.)
As you would expect, the UK is tops in terms of overall level of consumer buzz. But, Nielsen found that traditional news posts and articles about the Royal Wedding and its participants account for more than 0.3 percent of all news coverage by US news outlets –and that’s considerably higher than in the UK and Australia.
Interestingly, Nielsen’s research also revealed that Prince William continues to be more popular on social media channels than the bride-to-be. Obviously, Kate is receiving plenty of attention, and she is surely destined to overtake Princess Diana as the most talked-about woman in the world’s media . According to Nielsen, though, Prince William –at least for now –is the more popular subject of social media discussion (both by buzz volume and share of all buzz) in the US, UK and Australia.
Categories: Digital Marketing, Social Media Marketing
Tags: B2C social media, consumers, digital marketing, marketing, Nielsen, Nielsen online study, social media, social media marketing, social media research, social media strategy, socialmedia
