I was in London a few weeks ago and attended Forrester’s EMEA Forum for Marketing Leaders. A thought-provoking event! One of the ideas which got people buzzing the most, was Nate Elliott’s ‘Database of Affinity’. I’ve been thinking about this… Read More ›
Remember playing “telephone” when you were a kid –you know, the game that starts when one person whispers a message (the more complicated the better) to another, and then that person whispers the message to the next person, and so… Read More ›
Let’s be honest. Health and fitness are not the first things that come to mind when most of us think about Coca-Cola. However, The Coca-Cola Company is hoping a new ad campaign will change all that. As revealed in a… Read More ›
If you live on the moon, there’s some chance you don’t know about Taylor Swift. But if there’s a ten-year-old girl on the moon with you, you’re no doubt well-acquainted with America’s (and the world’s) latest sweetheart. At least, that’s… Read More ›
Say what you will about the Doritos Locos Taco Supreme, but there’s one truly delicious thing Taco Bell is offering its fans these days: a fantastic Twitter engagement experience. Not only does Taco Bell have one of the best Twitter… Read More ›
