I was fascinated by a recent article in Forbes on ‘Manufacturing moments and marketing serendipity’. The “manufacturing of moments” — what does this term even mean to marketers, anyway? “Manufacturing moments,” the writer Judy Abel states, has been a term… Read More ›
Social Media Marketing 
New Marketing Demographics: Meet the Singleton
I’ve been spending alot of time in the UK with my new job, and in reading research this week from the Financial Times, I learned a new term: singleton. Apparently singletons are being coveted by marketers because they new represent a… Read More ›
Make The Most Of The New Pinterest Analytics
The image-based social media website Pinterest is an undisputed darling among online “cool hunters,” design geeks, DIY nuts and shoppers. Though it only opened its virtual doors just three years ago (and only as a closed beta back then), Pinterest… Read More ›
Study Shows Growth In Corporate Use Of Social Media Platforms Across Latin America
Perhaps the corporate leaders in North America who continue to struggle with how to integrate social media into their marketing and service strategies should be looking at what our neighbors south of the border have been up to. According to… Read More ›
One-quarter Of “Women of Social Media” Prefer Socializing Online Rather Than In-person
Women appear to have adapted to social media quickly and easily. Whether connecting with friends and family, recommending brands, shopping, posting product reviews or sharing everything from business advice to recipes, it’s clear women have embraced a variety of social… Read More ›
