Digital Media Paige

Recent Posts - page 2

• Study: One In Five Young Adults Has Mobile Addiction

  By Paige ONeill on April 4, 2013 • ( 3 )

  

  As we’ve already seen in study after study, young adults are becoming increasingly attached to their mobile devices.  New research on this topic not only confirms those earlier findings, but has even resulted in a label for those who seemed… Read More ›

• Reaching Men With . . . History?

  By Paige ONeill on April 2, 2013 • ( 1 )

  

  Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way into homes. While more women now… Read More ›

• How Do Consumers Use And Value Online And Social Media During Purchases?

  By Paige ONeill on March 28, 2013 • ( 1 )

  For anyone who’s still struggling with whether and how to incorporate social media into marketing campaigns, here’s a somewhat obvious, yet brilliant, way to determine how consumers use online channels on their path to purchase —just ask them! That’s what… Read More ›

• What The Harlem Shake Teaches Us About Authenticity

  By Paige ONeill on March 26, 2013 • ( 0 )

  

  Remember playing “telephone” when you were a kid –you know, the game that starts when one person whispers a message (the more complicated the better) to another, and then that person whispers the message to the next person, and so… Read More ›

• Most Companies Still Not Measuring Social Media ROI

  By Paige ONeill on March 21, 2013 • ( 0 )

  I find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit… Read More ›

• Facebook And Twitter Are No Longer Leading The Innovation Pack—So What’s Taking Their Place?

  By Paige ONeill on March 19, 2013 • ( 0 )

  

  Each year, the business and technology-focused publication Fast Company releases a Most Innovative Companies list. The ratings approach the notion of innovation from a variety of different perspectives and angles, but all the companies on the list have one thing… Read More ›

• Study: Twitter Now The Fastest Growing Social Platform In The World

  By Paige ONeill on March 14, 2013 • ( 1 )

  Once considered by some to be a passing fad with a short shelf life, Twitter is now not only part of the social media establishment, but the leader of all other social media platforms in terms of growth, according to… Read More ›

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