Twitter has undergone quite an evolution since it was launched in 2006, what with the community-generated addition of features like @ replies, reTweets and hashtags —each a helpful innovation that has made the platform more valuable for users . …. Read More ›
Tag Archive for ‘B2B socialmedia’
Study: Social Media Pays Off For Businesses
New research suggests that businesses can see a direct and positive impact on their bottom lines when they make themselves available to customers via social media platforms—especially Facebook. The University at Buffalo School of Management recently examined data related to individual customers’ participation on… Read More ›
What Marketers Can Learn From CES
One of the biggest tech conferences in the world, the International Consumer Electronics Show (CES), was in full swing last month, January 8-11, in Las Vegas. Gadgets, devices and electronics from the practical (smart appliances that send text messages when… Read More ›
Now THIS Is What Social Media Marketing Should Look Like!
People enjoy spending time on social media platforms because they love the interaction and conversations they find there. Brands love social media platforms because they can tap into those conversations for everything from market research and engagement to selling and… Read More ›
Businesses Becoming More “Socially Devoted” To Customers
Finally! Here’s some good news about how companies are using social media to engage with consumers online. Despite several previous studies showing that consumers increasingly expect the companies they do business with to respond to them via online channels, most… Read More ›
