Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way into homes. While more women now… Read More ›
Tag Archive for ‘B2C social media’
How Do Consumers Use And Value Online And Social Media During Purchases?
For anyone who’s still struggling with whether and how to incorporate social media into marketing campaigns, here’s a somewhat obvious, yet brilliant, way to determine how consumers use online channels on their path to purchase —just ask them! That’s what… Read More ›
Facebook And Twitter Are No Longer Leading The Innovation Pack—So What’s Taking Their Place?
Each year, the business and technology-focused publication Fast Company releases a Most Innovative Companies list. The ratings approach the notion of innovation from a variety of different perspectives and angles, but all the companies on the list have one thing… Read More ›
Study: Twitter Now The Fastest Growing Social Platform In The World
Once considered by some to be a passing fad with a short shelf life, Twitter is now not only part of the social media establishment, but the leader of all other social media platforms in terms of growth, according to… Read More ›
Coke’s New Anti-Obesity Ad Campaign
Let’s be honest. Health and fitness are not the first things that come to mind when most of us think about Coca-Cola. However, The Coca-Cola Company is hoping a new ad campaign will change all that. As revealed in a… Read More ›
