Let’s be honest. Health and fitness are not the first things that come to mind when most of us think about Coca-Cola. However, The Coca-Cola Company is hoping a new ad campaign will change all that. As revealed in a… Read More ›
Tag Archive for ‘B2C’
Gen Xers Connect Online As Often As They Socialize In Person
I’ve written before about digital natives, who have no memory of a world without the internet, and how tethered they are to their mobile devices. Now, a new University of Michigan study has found that many adults in their late… Read More ›
Taylor Swift And Keds: A Match Made In Heaven?
If you live on the moon, there’s some chance you don’t know about Taylor Swift. But if there’s a ten-year-old girl on the moon with you, you’re no doubt well-acquainted with America’s (and the world’s) latest sweetheart. At least, that’s… Read More ›
Yo Quiero Engagement? Taco Bell Charms The Twittersphere
Say what you will about the Doritos Locos Taco Supreme, but there’s one truly delicious thing Taco Bell is offering its fans these days: a fantastic Twitter engagement experience. Not only does Taco Bell have one of the best Twitter… Read More ›
Hashtags Gone Wild: Seven Tips To Avoid “Bashtagging”
Twitter has undergone quite an evolution since it was launched in 2006, what with the community-generated addition of features like @ replies, reTweets and hashtags —each a helpful innovation that has made the platform more valuable for users . …. Read More ›
