Contrary to popular belief, social media is no longer just a soapbox for B2B sales pitches. Here’s proof: A new study by UBM TechWeb suggests social media is becoming increasingly important to IT decision makers who now use Twitter, LinkedIn… Read More ›
Colleges and universities are the birthplace of social media. But has social media use spread beyond students and faculty to admissions and marketing? A Longitudinal study from the University of Massachusetts Dartmouth suggests that, yes — social media is not… Read More ›
Marketers are beginning to see returns for their social media efforts. In its recently released 2011 State of Inbound Marketing report, HubSpot concludes that traditional marketing techniques (print, direct mail, etc.) are now less cost-effective than newer inbound programs (blogs,… Read More ›
There’s no question about it: Non-profit organizations are tuned into social media. A recent survey conducted by the University of Massachusetts Dartmouth Center for Marketing Research found that ALL of the top US charities polled use at least one form… Read More ›
What’s happening at City Hall in your town? If you’re like many of the people who participated in a recent survey from the Pew Research Center’s Internet & America Life Project, you probably find yourself tuning into your favorite social… Read More ›
