In the past, I’ve been somewhat puzzled by the reluctance of certain industries and occupations to embrace social media as a way to connect with and engage their customers. But, I’ll admit, I’m even more baffled when companies remain resistant,… Read More ›
Savvy business owners have been using blogging to generate new leads for their products and services for years now, and they’re reporting impressive results. If your marketing goals include increasing qualified traffic to your website and gaining greater visibility with… Read More ›
New research has verified what many know anecdotally to be true: There is difference in how women and men express themselves on social media sites such as Facebook and blogs. Dr Ruth Page, from the Department of English at the… Read More ›
Consumers want to access social networking sites while they’re on-the-go. Researchers at comScore, Inc. looked at mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) during the month of September 2011… Read More ›
The US mobile social media audience grew 37 percent in the past year, according to study results released last month by comScore, Inc. The research found that 72.2 million Americans accessed social networking sites or blogs on their mobile device… Read More ›
