Say what you will about the Doritos Locos Taco Supreme, but there’s one truly delicious thing Taco Bell is offering its fans these days: a fantastic Twitter engagement experience. Not only does Taco Bell have one of the best Twitter… Read More ›
Tag Archive for ‘brand’
Gartner: By 2014, Up To 15 Percent of Social Media Reviews Will Be Fake, Paid For
Most companies recognize that consumers increasingly rely on internet research when making buying decisions –and that product/service reviews now play a key role in influencing purchases. As a result, some businesses have begun to ramp up the amount they spend… Read More ›
How the NBA is “On the Ball” with Customer Engagement
Professional sports teams have long been masters of traditional media. For years now, sports events have been some of the biggest draws on television (think World Series, NBA Playoffs and the Super Bowl). The Sports section usually ranks second only… Read More ›
95 Million Americans Use Social Media to Shop
Here’s some terrific news for marketers looking for ways to use social media networks to improve the customer experience: New research reveals that more and more people are shopping via social media sites, and it’s a trend showing no signs… Read More ›
Healthcare Companies Missing Valuable Opportunities to Engage via Social Media Sites
In the past, I’ve been somewhat puzzled by the reluctance of certain industries and occupations to embrace social media as a way to connect with and engage their customers. But, I’ll admit, I’m even more baffled when companies remain resistant,… Read More ›
