If you live on the moon, there’s some chance you don’t know about Taylor Swift. But if there’s a ten-year-old girl on the moon with you, you’re no doubt well-acquainted with America’s (and the world’s) latest sweetheart. At least, that’s… Read More ›
Who in the world is Bob Lefsetz? Arguably, he is one of the most influential and controversial writers in the music business, someone who made his name through digital rants and whose circle of influence reportedly includes hundreds of followers,… Read More ›
Believe it or not: An 18-year-old boy wonder has the magic viral touch that only a marketing wizard can possess. I’m talking, of course, about pop phenom Justin Bieber, whose new album, Believe, will be released June 19. How contagious… Read More ›
As channel options continue to proliferate, marketers need to remain vigilant, carefully gauging responses and reevaluating which ones are most effective –and who, if anyone, can now influence a consumer’s path to purchase. For example, a recent study from the… Read More ›
New research has verified what many know anecdotally to be true: There is difference in how women and men express themselves on social media sites such as Facebook and blogs. Dr Ruth Page, from the Department of English at the… Read More ›
