At first glance, it may seem obvious that marketers should target social media users who boast large numbers of friends and followers. Surely, those with the largest networks are the ones wielding the most online influence, right? Perhaps not. A… Read More ›
As a rabid Kentucky basketball fan, I couldn’t help but chuckle when I saw the results of a new study revealing that among thousands of sports enthusiasts, basketball fans are the most engaged in social media. According to the 2011… Read More ›
We all know that celebrity endorsement can lend valuable benefits to any brand both off- and online, and in a previous post, I discussed how marketers are leveraging celebrities to add lift to their social media campaigns. Now, new research… Read More ›
Like it or not, Charlie Sheen has proven the point again and again over the past few weeks: Celebrities can have a dramatic pull on social media channels. So, should marketers consider incorporating today’s pop culture stars into their social… Read More ›
