The image-based social media website Pinterest is an undisputed darling among online “cool hunters,” design geeks, DIY nuts and shoppers. Though it only opened its virtual doors just three years ago (and only as a closed beta back then), Pinterest… Read More ›
Tag Archive for ‘consumers’
One-quarter Of “Women of Social Media” Prefer Socializing Online Rather Than In-person
Women appear to have adapted to social media quickly and easily. Whether connecting with friends and family, recommending brands, shopping, posting product reviews or sharing everything from business advice to recipes, it’s clear women have embraced a variety of social… Read More ›
Study: One In Five Young Adults Has Mobile Addiction
As we’ve already seen in study after study, young adults are becoming increasingly attached to their mobile devices. New research on this topic not only confirms those earlier findings, but has even resulted in a label for those who seemed… Read More ›
Reaching Men With . . . History?
Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way into homes. While more women now… Read More ›
How Do Consumers Use And Value Online And Social Media During Purchases?
For anyone who’s still struggling with whether and how to incorporate social media into marketing campaigns, here’s a somewhat obvious, yet brilliant, way to determine how consumers use online channels on their path to purchase —just ask them! That’s what… Read More ›
