Perhaps the corporate leaders in North America who continue to struggle with how to integrate social media into their marketing and service strategies should be looking at what our neighbors south of the border have been up to. According to… Read More ›
Tag Archive for ‘corporate culture’
Most Companies Still Not Measuring Social Media ROI
I find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit… Read More ›
Social Networking At Work Can Improve Morale And Reduce Employee Turnover
As any employer or human resource professional will tell you, employee turnover can have a dramatic impact on corporate costs in terms of recruitment, training and overall productivity. Retaining and motivating qualified, experienced staff goes a long way towards stabilizing… Read More ›
Is Going Blue The New Going Green?
It’s nearly impossible to walk down the aisle of a supermarket these days without seeing a product boasting “green” in its name or a brand promising to be “environmentally friendly” or “earth-conscious.” From “eco-friendly” cleaners and “green” paper towels to… Read More ›
Social Media Posts Impact Hiring Decisions
In study after study, we’ve seen that digital natives are much more comfortable with social media networking than those in older age groups and that Millennials have become “tethered” to the devices providing them with 24/7 virtual connectivity. Meanwhile, other research has shown… Read More ›
