I find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit… Read More ›
Tag Archive for ‘customer service’
Facebook And Twitter Are No Longer Leading The Innovation Pack—So What’s Taking Their Place?
Each year, the business and technology-focused publication Fast Company releases a Most Innovative Companies list. The ratings approach the notion of innovation from a variety of different perspectives and angles, but all the companies on the list have one thing… Read More ›
Yo Quiero Engagement? Taco Bell Charms The Twittersphere
Say what you will about the Doritos Locos Taco Supreme, but there’s one truly delicious thing Taco Bell is offering its fans these days: a fantastic Twitter engagement experience. Not only does Taco Bell have one of the best Twitter… Read More ›
Hashtags Gone Wild: Seven Tips To Avoid “Bashtagging”
Twitter has undergone quite an evolution since it was launched in 2006, what with the community-generated addition of features like @ replies, reTweets and hashtags —each a helpful innovation that has made the platform more valuable for users . …. Read More ›
Study: Social Media Pays Off For Businesses
New research suggests that businesses can see a direct and positive impact on their bottom lines when they make themselves available to customers via social media platforms—especially Facebook. The University at Buffalo School of Management recently examined data related to individual customers’ participation on… Read More ›
