I was in London a few weeks ago and attended Forrester’s EMEA Forum for Marketing Leaders. A thought-provoking event! One of the ideas which got people buzzing the most, was Nate Elliott’s ‘Database of Affinity’. I’ve been thinking about this… Read More ›
The popularity of a social media platform doesn’t always correlate with high customer satisfaction . . . just take a look at what happens when you do a side-by-side comparison of Facebook and Google+. While Facebook users continue to far… Read More ›
Several weeks ago, I shared the encouraging results of a study that indicated corporate CEOs were finally starting to “get” social media. But now, new research sponsored by Domo and CEO.com reminds us that “getting it” and “doing it” aren’t… Read More ›
Online marketers rely on tracking and analytics because they improve the customer experience and provide the data necessary for effective, targeted campaigns. But, when it comes to third party trackers, a new report from Evidon concludes that Google and Facebook… Read More ›
Google+ seems to have a lot of minuses. For a social networking site, it’s quite a lonely place, according to a new study that paints a bleak picture of user engagement. According to RJMetrics, the 170 million Google+ population would… Read More ›
