As I’ve said before, consumers crave mobile. Everywhere you turn these days, you can see people consulting their mobile devices while shopping, eating, walking, waiting . . . even while sitting side-by- side with friends, each on his or her… Read More ›
Tag Archive for ‘mobile marketing’
75 Percent of Employees Use Personal Mobile Devices to Access Social Media While at Work
Earlier research indicated that compared to older workers, younger employees are far more accepting of social network use during the workday. However, a new study suggests that more and more employees (of all ages) are using social media at work… Read More ›
comScore Study Identifies Mobile Device Preferences for US Market
If the sight of people obsessively using mobile devices everywhere you go isn’t enough to convince you, back-to- back three-month studies conducted by comScore, Inc. now show increases in nearly all types of mobile activity, from communicating to gaming. Moreover,… Read More ›
Aprimo Celebrates Its 100 Billionth Email Sent
We have reached a major milestone. Recently, Aprimo sent its 100 billionth email. 100 billion. That’s roughly equivalent to the number of planets in the Milky Way, more than 600 times the distance from the Earth to the Sun (in… Read More ›
Study: Photos, Videos Are Key Social Currencies Online
As everyone knows, “a picture is worth a thousand words.” So, is that why posting photos and videos is now so popular on social media networks? (Or do people just really, really, really like cats?) Interestingly enough, according to the… Read More ›