Marketers Are Among the Most Social Employees

Well, we may not be the most social – that honor goes to recruiters – but, marketers did garner six of the top 10 spots on this year’s NetProspex Social Business Report.

High level marketers/CMOs, events, product/market management, creative, advertising and communications/public relations all made the “Top 10 Most Social Jobs” list this year.

The least social? Records management, which, believe it or not, ranked just above board member.

To arrive at these rankings, NetProspex analyzed 12 million contacts from its business contact database. It factored in “social presence” (the number of profiles on Twitter of profiles on Twitter, LinkedIn, and Facebook registered with a business email address) and “social connectedness” (the number of Twitter followers, Facebook friends, and LinkedIn connections) to arrive at a number it dubbed the NetProspex Social Index Score (NPSI).

(This year NetProspex added a Twitter component to every category because of the explosion of Twitter use.)

Here are a few more findings that caught my eye:

NetProspex Ranks Industries Based On Social Media Engagement

SAP experts and IT systems analysts are more social than the rest of us? Who knew?

According to a new report from NetProspex, the “search engines and online portals” industry is the most social media savvy industry in the US. In fact, the industry’s average NetProspex Social Index Rating was 98.74, nearly one third higher than the second place finisher –which just happens to be all of us here in “advertising and marketing.”

NetProspex ranked a variety of industries based on employee involvement in social media. All told, the company says it analyzed more than 2 million contacts from its business contact database.

In other headlines from the research:

• The Banking industry scored third on the list, outperforming the Traditional Media industry, which includes more conventional media such as TV and newspapers.
• Toys and Games came in fifth, ranking as the most media savvy industry in the consumer products sector and beating out Consumer Electronics (# 9), Retail Apparel (#10), Home Appliances (#18) and Jewelry (#23).
• The IT industry (#8) finished just in front of the Software industry (#9).
• Trucking, Moving and Storage was the only blue collar industry to make the Top 50 list, coming in at #48.
• Among all industries NetProspex studied, the Tobacco industry has the least amount of employees on Twitter, with a Twitter user rating of 1.1
• I was somewhat surprised to see that industries related to medical care did not make the Top 50 list at all. Even though part of their mission is typically dedicated to community outreach and education, Hospital and Clinics had an average social rating of 6.97, almost half the amount of the lowest ranked industry in the Top 50 list. The Veterinary Care industry had an average social rating of 3.59.

If you’re hungry for even more data, NetProspex also analyzed social media activity by job, company and city. (Let’s hear it for San Francisco, which ranked –you guessed it –Number One!)

See the complete lists here.