Unless you have been living under a rock, I’m sure you’re well aware of all the buzz surrounding the Royal Wedding, which is quickly approaching this Friday, April 29. Certainly, we’ve been inundated with headlines about the Big Day. But… Read More ›
Tag Archive for ‘Nielsen online study’
Nielsen: Celebrity Fans and Followers Are Valuable Online Assets
We all know that celebrity endorsement can lend valuable benefits to any brand both off- and online, and in a previous post, I discussed how marketers are leveraging celebrities to add lift to their social media campaigns. Now, new research… Read More ›
Nielsen: Social Media Usage Up 43 Percent From Last Year
How do you spend most of your time online? According to new research from The Nielsen Company, Americans now devote nearly a quarter of their time (22.7 percent) online to social networking sites and blogs –that’s up 43 percent from… Read More ›