Who in the world is Bob Lefsetz? Arguably, he is one of the most influential and controversial writers in the music business, someone who made his name through digital rants and whose circle of influence reportedly includes hundreds of followers,… Read More ›
Tag Archive for ‘social media listening’
Consumers Want Faster and More Attentive Customer Service Via Social Media
A new study confirms a trend I wrote about earlier this year: More and more consumers are turning to social media to voice complaints or concerns about products/services when prior attempts to do so via phone or email do not… Read More ›
Could LinkedIn Answers Be the Ace in Your B2B Strategy?
LinkedIn is the social media darling of the B2B world. It provides an easy-to-use digital toolbox for traditional business tasks like business development, recruiting, networking, marketing and sales. So once you’ve set up a personal profile, built out your company… Read More ›
Many Businesses Still Slow to Embrace Social Media Strategies
While more companies are planning to incorporate social media usage into their 2012 strategic plans, many are still far from clear on exactly what they want to accomplish with it. At least that’s the impression I came away with after… Read More ›
Compliance, Governance Not Keeping Pace with Social Media Growth
The legal system always has struggled to keep pace with technology. Traffic laws followed the invention of the automobile, child labor laws proliferated in the wake of the industrial revolution, and environmental laws emerged as a result of factory-produced soil,… Read More ›