Perhaps the corporate leaders in North America who continue to struggle with how to integrate social media into their marketing and service strategies should be looking at what our neighbors south of the border have been up to. According to… Read More ›
Tag Archive for ‘social media research’
One-quarter Of “Women of Social Media” Prefer Socializing Online Rather Than In-person
Women appear to have adapted to social media quickly and easily. Whether connecting with friends and family, recommending brands, shopping, posting product reviews or sharing everything from business advice to recipes, it’s clear women have embraced a variety of social… Read More ›
How Do Consumers Use And Value Online And Social Media During Purchases?
For anyone who’s still struggling with whether and how to incorporate social media into marketing campaigns, here’s a somewhat obvious, yet brilliant, way to determine how consumers use online channels on their path to purchase —just ask them! That’s what… Read More ›
Most Companies Still Not Measuring Social Media ROI
I find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit… Read More ›
Study: Twitter Now The Fastest Growing Social Platform In The World
Once considered by some to be a passing fad with a short shelf life, Twitter is now not only part of the social media establishment, but the leader of all other social media platforms in terms of growth, according to… Read More ›
