Whether used for sharing pictures of pets and babies, catching up with family members or researching prospective employees, it goes without saying that Facebook continues to be a dominant player on the social media scene.
However, new research indicates Facebook usage now tends to ebb and flow, rather steadily climb, as it did years ago.
Not that Mark Zuckerberg and company have anything to worry about for the foreseeable future. After all, nearly 70 percent of all online Americans use a Facebook account. It’s just that not all users feel the need to check into Facebook on a daily basis. Some feel they only need to check in once a week or once a month —or even less.
In fact, according to a new Pew Internet study, six out of ten people with Facebook accounts admitted to taking voluntary breaks from the site for several weeks or more. Moreover, one in five who don’t currently have Facebook accounts said they once did.
The Pew researchers decided to take a closer look to find out why 61 percent of users have taken “Facebook vacations.” Although they broke down the reasons into more specific categories, time—and how people prefer to spend it —emerged as an overarching theme. For example: Read the rest of this entry »