LinkedIn bills itself as the world’s largest professional network with more than 150 million members, including executives from every Fortune 500 company. With that kind of reach, LinkedIn is a B2B marketers dream. But what’s the best way to take… Read More ›
Social media platforms offer a wide range of targeting opportunities, but marketers remain uncertain about how best to optimize their social media efforts. New research from Facebook advertising developer Nanigans gives us some valuable clues. After analyzing about 80 billion… Read More ›
Even though social media networks continue to gain in popularity and reach, marketers remain confounded by this fundamental question: What’s the best way to leverage all this consumer social media activity? One potentially promising approach is known as social login… Read More ›
Independent business owners are beginning to recognize social media’s potential to drive revenue. New research from The Small Business Authority reveals that more than half of the business owners surveyed believe Facebook and Twitter are significant engines of growth for… Read More ›
We’re a global, mobile society . . . And as consumers increasingly use their social media networks and smartphones to research travel information, book reservations, check flights, read reviews, solicit opinions, look for deals and more, travel brands are finding… Read More ›
