For anyone who’s still struggling with whether and how to incorporate social media into marketing campaigns, here’s a somewhat obvious, yet brilliant, way to determine how consumers use online channels on their path to purchase —just ask them! That’s what… Read More ›
Tag Archive for ‘social media strategy’
What The Harlem Shake Teaches Us About Authenticity
Remember playing “telephone” when you were a kid –you know, the game that starts when one person whispers a message (the more complicated the better) to another, and then that person whispers the message to the next person, and so… Read More ›
Most Companies Still Not Measuring Social Media ROI
I find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit… Read More ›
Study: Twitter Now The Fastest Growing Social Platform In The World
Once considered by some to be a passing fad with a short shelf life, Twitter is now not only part of the social media establishment, but the leader of all other social media platforms in terms of growth, according to… Read More ›
Gen Xers Connect Online As Often As They Socialize In Person
I’ve written before about digital natives, who have no memory of a world without the internet, and how tethered they are to their mobile devices. Now, a new University of Michigan study has found that many adults in their late… Read More ›
