Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way into homes. While more women now… Read More ›
Tag Archive for ‘social media’
How Do Consumers Use And Value Online And Social Media During Purchases?
For anyone who’s still struggling with whether and how to incorporate social media into marketing campaigns, here’s a somewhat obvious, yet brilliant, way to determine how consumers use online channels on their path to purchase —just ask them! That’s what… Read More ›
What The Harlem Shake Teaches Us About Authenticity
Remember playing “telephone” when you were a kid –you know, the game that starts when one person whispers a message (the more complicated the better) to another, and then that person whispers the message to the next person, and so… Read More ›
Most Companies Still Not Measuring Social Media ROI
I find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit… Read More ›
Facebook And Twitter Are No Longer Leading The Innovation Pack—So What’s Taking Their Place?
Each year, the business and technology-focused publication Fast Company releases a Most Innovative Companies list. The ratings approach the notion of innovation from a variety of different perspectives and angles, but all the companies on the list have one thing… Read More ›
