Perhaps the corporate leaders in North America who continue to struggle with how to integrate social media into their marketing and service strategies should be looking at what our neighbors south of the border have been up to. According to a recent report, social media use by Latin American companies is growing by leaps and bounds –and with increasing sophistication.
During its latest “Latin America Social Media Check Up,” Burson-Marsteller looked at the online activities of the top 225 companies in that part of the globe. Comparing currently gleaned data against the Latin America social media “check up” performed in 2010, the numbers compiled in the newest report are quite impressive. For example: Read the rest of this entry »