If you’ve spent the last month under a rock, you’ve likely managed to miss all the fuss around March Madness, the much-beloved NCAA basketball tournament that ramps up around this time every year. But, if you went to a college… Read More ›
Tag Archive for ‘YouTube’
Coke’s New Anti-Obesity Ad Campaign
Let’s be honest. Health and fitness are not the first things that come to mind when most of us think about Coca-Cola. However, The Coca-Cola Company is hoping a new ad campaign will change all that. As revealed in a… Read More ›
How the NBA is “On the Ball” with Customer Engagement
Professional sports teams have long been masters of traditional media. For years now, sports events have been some of the biggest draws on television (think World Series, NBA Playoffs and the Super Bowl). The Sports section usually ranks second only… Read More ›
Consumers Engage With Retailers on Pinterest More Than on Facebook, Twitter
If you’ve taken only a cursory glance at Pinterest as a marketing tool, you might want to take a closer look. It appears newcomer Pinterest has overtaken its more established social media brethren when it comes to consumer engagement with… Read More ›
Study Reveals How City Governments Use Social Media
Marketers are instinctively curious about how different industries in the private sector use social media (See earlier posts about event planners, law firms, etc.). However, it can also be extremely beneficial to take a look at what our colleagues in… Read More ›
