Many consumers use Facebook for online social networking. Others would rather engage via Twitter. Lots of the business professionals I know like LinkedIn the best. Taking all these different preferences into account, how would you rank the value of today’s… Read More ›
As channel options continue to proliferate, marketers need to remain vigilant, carefully gauging responses and reevaluating which ones are most effective –and who, if anyone, can now influence a consumer’s path to purchase. For example, a recent study from the… Read More ›
We know that B2B decision makers are active on YouTube, Facebook and Twitter. Unfortunately, though, it appears that most B2B companies are missing out on valuable opportunities to connect with these prospects and customers across today’s social media platforms. After… Read More ›
After compiling data from some 100,000 surveys covering 27 different markets, GlobalWebIndex reached two conclusions: B2B decision makers are the most engaged social media users on the planet, and B2B buyers are the most socially engaged online users across the… Read More ›
The wave of video use among consumers is rising, and it shows no sign of cresting anytime soon, according to new research from the Pew Internet & American Life Project. Marketers, are you watching? As of this May, 71 percent… Read More ›
