I was fascinated by a recent article in Forbes on ‘Manufacturing moments and marketing serendipity’. The “manufacturing of moments” — what does this term even mean to marketers, anyway?
“Manufacturing moments,” the writer Judy Abel states, has been a term in the digital world for a while – meaning using technology to find out if friends are nearby, receive personalized recommendations, etc. But marketers are now jumping on this opportunity to create a value exchange with a potential customer. Abel calls this the ‘marketplace of moments’. Continue reading