Women appear to have adapted to social media quickly and easily. Whether connecting with friends and family, recommending brands, shopping, posting product reviews or sharing everything from business advice to recipes, it’s clear women have embraced a variety of social media platforms.
Seeking to identify how to tap into the online female market even more effectively, PR firm Weber Shandwick in partnership with KRC Research surveyed 2,000 North American women, with an emphasis on those seen as “digital influencers.”
“No successful brand these days can be without a social media engagement plan,” explains Weber Shandwick’s Director of Digital Engagement Marcy Massura. “Nor can any marketer ignore the strength – in number and influence – of women who use social media.”
Just how large and influential is this group of social media savvy women? Take a look at these numbers: Continue reading