Digital Marketing, Facebook, mobile, Social Media Marketing, Twitter

Mobile Social Media Audience Growing, Most Interact with Brands

using mobile phone to textThe US mobile social media audience grew 37 percent in the past year, according to study results released last month by comScore, Inc.

The research found that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that: Continue reading

Digital Marketing, Social Media Marketing

Social Media Now a Valuable Resource for IT Decision Makers

social media logosContrary to popular belief, social media is no longer just a soapbox for B2B sales pitches.

Here’s proof:

A new study by UBM TechWeb suggests social media is becoming increasingly important to IT decision makers who now use Twitter, LinkedIn and corporate blogs to talk shop, share information about technology vendors, compare products and services and even to help drive IT purchase decisions.

Analysts studied the social media consumption habits and preferences of almost 650 business technology decision makers.  They found: Continue reading