Gadgets, devices and electronics from the practical (smart appliances that send text messages when the laundry is done) to the quirky (an iMusic BodyRhythm massager controlled by an iOS device) were on display, and an estimated 150,000 were in attendance to see them unveiled.
Some are arguing that in today’s rapidly evolving tech world, the relevance of CES is fading. Granted, big names like Apple, Google, Facebook and Microsoft didn’t even make it to this year’s event, preferring, it seems, their own product launches. Still, CES 2013 drew a record-breaking crowd and created what appeared to be non-stop publicity for the constant parade of new “must-see” electronics.
What can marketers learn from the success of this year’s CES? Here’s my short list of the key take-aways: Continue reading