Digital Marketing, Facebook, Social Media Marketing

Google+ Beats Facebook in American Customer Satisfaction Index

Google+ logoThe popularity of a social media platform doesn’t always correlate with high customer satisfaction . . . just take a look at what happens when you do a side-by-side comparison of Facebook and Google+.

While Facebook users continue to far outnumber those with Google+ accounts (by many, many millions), Google+ can now boast a higher rating in customer satisfaction.  In its most recent ranking of e-business performance, the American Consumer Satisfaction Index (ACSI) found that Google+ users expressed a much higher level of satisfaction than Facebook users did.  More specifically:  Continue reading

Facebook, Social Media Marketing, Twitter

Seven in Ten Fortune 500 CEOs Have No Social Media Presence on Facebook, Twitter, LinkedIn, Pinterest or Google+

laptop useSeveral weeks ago, I shared the encouraging results of a study that indicated corporate CEOs were finally starting to “get” social media.

But now, new research sponsored by Domo and reminds us that “getting it” and “doing it” aren’t the same thing . . . at all.

In fact, this latest study found that social media engagement by the CEOs of America’s 500 largest revenue generating corporations lags well behind that of the general public –and well behind leaders of non-Fortune 500 organizations, too.

With the exception of LinkedIn, where they comprise a greater percentage than the rest of the country (26 versus 20 percent), Fortune 500 CEOs have an abysmal social media presence.  Just take a look at these numbers: Continue reading

Digital Marketing, Facebook, Social Media Marketing, Twitter

More Than 90 Percent of Employers Will Use Social Recruiting

job listingUsing social media platforms to recruit new employees is now more the norm than the exception, according to a recent survey of more than 1,000 US human resource and recruitment professionals.

Jobvite has conducted a “social recruiting” study annually since 2008, but this year, the results showed that a whopping 92 percent of companies now turn to social networks to seek out and attract talent –that’s up from less than 80 percent back in 2008.

What’s more, while LinkedIn has always been  (and continues to be) the preferred social platform used by recruiters,  both Facebook and Twitter have gained momentum as tools for ferreting out the best prospects—and for weeding out those who might not fit into a certain corporate culture, as well.

Is there any particular criteria that may pique an employer’s interest?

As you might expect, most (eight out of 10) respondents reported they were favorably impressed by people who mention in their social media profiles that they belong to professional organizations, and two-thirds approved of those who include volunteer work and charitable donations in their bios.  In addition, more than half of those surveyed said they were neutral to posts and profiles demonstrating a person’s political or religious beliefs.

On the flip side, a vast majority of recruiters and HR professionals are turned off by social media comments referring to  illegal drug use and to those of a sexual nature.  More than 60 percent also reacted negatively to profanity in posts, and more than half took a dim view of posts and profiles with spelling and grammar errors.

Among the other findings in this survey: Continue reading