But what are people doing with these gadgets?
As it turns out, mobile device users are spending their mobile minutes to . . . <insert drum roll here> . . . check their social media accounts.
After interviewing more than 2,600 consumers between the ages of 13 and 64, marketing research firm GfK found that people spend nearly one-third (31 percent) of all their mobile access time on social media –and that’s nearly double the amount of time they pop on to check email (16 percent), the activity that came in second.
“Reading in-the-moment status updates and posting short comments, replies and likes are activities tailor-made for smartphones,” explained GfK’s media Vice President Robert DeFelice. “Apps encourage a targeted, deliberate approach to online time that consumers may not even clearly associate with the Internet.”
In a previous study, researchers found that people using laptops and PCs spend their time differently than they do on smartphones. For example, when connected via PCs, people engage in social media less than 20 percent of the time—about the same amount of time they spend reading email, and only slightly more than time spent watching online videos or searching for information.