Digital Marketing, Facebook, Social Media Marketing, Twitter

Study Identifies Serious Gap Between Executives’ Knowledge About Social Media And Its Use At Their Companies

frustrationThe C-suite still can’t seem to get its arms around social media marketing.

When it comes to incorporating key social network platforms into marketing, branding, customer service or outreach efforts, senior leaders say they realize consequences of lagging behind, and yet research conducted by Stanford University’s Rock Center for Corporate Governance and its Center for Leadership Development and Research clearly indicates otherwise.

Sure, 90 percent of the nearly 200 CEOs and other senior executives surveyed acknowledged the relevance of integrating social media into their overall business plans of action. But, a look at their actual business practices in this arena were far from convincing.  Most notably:  Continue reading