As we head into the busiest retail season of the year, it’s an excellent time to take a look at the impact social media platforms have on the millions of consumers who shop online.
For example, new research by Bizrate Insights compared and contrasted Facebook and Pinterest with respect to shopping conversions and product inspiration. In an earlier study, upstart Pinterest held an advantage in this area when compared to the more established Facebook and Twitter. Now, these latest findings seem to confirm those results, showing that the David of social media platforms continues to hold its own against the Goliaths—at least where consumer engagement is concerned.
Interestingly enough, in some areas, Pinterest is absolutely dominating Facebook in the online shopping arena. In its week-long survey of nearly 7,500 Americans and Canadians who bought something online, Bizrate Insights discovered that: Continue reading