Big Data, Data Driven Marketing, Digital Marketing, Social Media Marketing, Social Media ROI

Most Companies Still Not Measuring Social Media ROI

hand on keyboardI find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit hole?”

Although a new study conducted seems to indicate that more and more corporate leaders do believe in the importance of social media platforms  from a business perspective, with more than half stating they expect to increase their social media budget in the future, the percentages take a nosedive once survey questions focused on strategy and implementation.  That’s surprising, especially considering rising customer expectations of corporate social media responsiveness and other research demonstrating how businesses can use social media platforms to improve their bottom lines.

With more than 400 responses from management personnel at the director or above level, each of whom stated they were social media decision-makers or influencers in their companies, the findings from this study were indeed a mixed bag.  On the plus side:  Continue reading

Digital Marketing, Social Media Marketing, Social Media ROI

Could LinkedIn Answers Be the Ace in Your B2B Strategy?

LinkedIn logoLinkedIn is the social media darling of the B2B world. It provides an easy-to-use digital toolbox for traditional business tasks like business development, recruiting, networking, marketing and sales. So once you’ve set up a personal profile, built out your company profile, made some smart connections and joined a few groups, you’ve made the most of it, right?

Not so fast–LinkedIn offers another valuable opportunity to engage with B2B buyers—and boost your inbound marketing efforts.

It’s time to consider what LinkedIn Answers could do for your business.

LinkedIn Answers gives users the ability to both ask and answer questions on a wide variety of business topics, from defining basic business terms to diving deep into complex business strategy and problem solving.

Aside from offering a great resource for personal development, the constantly updated database of questions provides seasoned marketing pros with a golden opportunity to share their depth of knowledge and expertise.

For example, here are some ways B2B marketers can put LinkedIn Answers to work. You can: Continue reading