After analyzing info from the public timelines of 40,000 randomly selected users, RJMetrics found that 30 percent of first-time Google+ public posters don’t publish on the network again. Even after making five public posts, there is a 15 percent chance users will abandon their efforts. What’s more, when there is a publicly-viewable post, the lag time is about 12 days between each post, with very little response or re-sharing.
So, it appears that for many, Google+ is about as interesting as watching your socks dry. Even the new social lingo –such as “hangouts” (video chat with up to nine people), “circles” (give and get updates) and “+1” buttons (public stamp of approval) –hasn’t really caught on, and now some are claiming Google+ is only growing because Google is forcing membership when using its other products.
What’s a marketer to do?
Well, before you abandon the Google+ ship for smoother sailing on seemingly more productive social media waters, know that the key to success on Google+ may be for you to start thinking about it in a new way. Google+ is its own unique category of social networks, and as such, you simply can’t think of Google+ only in terms of customer engagement; you have to consider SEO, as well.
To help better explain my take, here are the three main pluses –and the three main minuses –I find with Google+: Continue reading