Digital Marketing, Social Media Marketing, Twitter

Volume of Arabic Tweets Grew 2,146 Percent in Past Year

Twitter bird chirpIt’s no surprise that English-language messages continue to comprise the largest percentage of 140-character posts sent daily on Twitter.

However, a recent study of all public tweets sent over a 16-month period did reveal one particularly interesting statistic: an astounding surge in Arabic messaging.

Sure, Twitter use in other languages showed growth during the same time-frame, but the number of Arabic tweets skyrocketed an eye-popping 2,146 percent!

Using analytic software that can distinguish among 61 different languages, including Greek, Russian, Hebrew and Chinese, the Semiocast study captured and analyzed 5.6 billion Twitter messages sent between July 1, 2010 and October 31, 2011.  To further underscore what makes the upswing in Arabic tweets so impressive, it helps to compare the statistic side-by-side with some of the other findings from the same study. Take a look: Continue reading